You’re Looking At Growth All Wrong

There’s more revenue right in front of you than you know what to do with. It’s staring you right in the face. You even say hello to it on a regular basis, and you don't recognize it because your mind is elsewhere.

I’ve been writing and talking about this for the past couple of years. You’re looking past your very best customers, their wallet share you can still earn, and the dozens of referrals they’re waiting to give you because you’re afraid of them.

• You’re afraid that if you do something wrong, they’ll take their business elsewhere

• You’re afraid that if you don’t keep visiting for coffee every week, they’ll lose interest

• You’re afraid to lean into a new opportunity because of what they may think of it

• You’re afraid to ask them for those referrals because you don’t want to be perceived as a “taker” or overstaying your welcome

These are all signs that you don’t understand the real value you provide today, and it’s eroding your belief in the value you can provide tomorrow.

You can’t afford this to be your situation.

More than ever, you need to:

• be clear on what you can do that nobody else does

• understand the value you provide

• leverage your best customers and help them help you find more like them

• Believe, with absolute clarity, that you are the clear choice to work with, and anybody who doesn’t agree either just isn’t understanding your message (a you problem) or has other motives

If that’s not your mindset, and it’s easier to talk about than it is to have, then you’re shorthanded in your efforts out there in the field. How are you going to outsell the competition in your market if you haven’t managed to sell yourself yet?