Know Your Sales Process: Mastering the Art and Science of Selling

In this episode of Rethink the Way You Sell, hosted by Jeff Bajorek, the spotlight is on the third step of the Seven Steps to Sell Like You: Know Your Sales Process. Jeff starts by addressing the commonly debated question of whether selling is an art or a science. He then simplifies the sales process into four steps, explaining each one in detail. Step one is identifying who you can help, while step two is getting their attention. In step three, Jeff emphasizes the importance of effectively communicating your value during the sales meeting, emphasizing the need for a meaningful exchange and learning about the potential customer. Lastly, step four focuses on asking for next steps and closing the sale, highlighting the significance of being prepared and avoiding unnecessary delays.

Jeff provides real-life examples from his own sales experience and practical insights to help listeners refine their sales process and ultimately drive better results. This episode offers valuable guidance for sales professionals looking to improve their selling techniques and achieve better results.

Identify who you can help. (4:02)

Are you confusing access with attention? If you are it's hurting your sales. (5:46)

Communicate your value. (8:16)

The process of prospecting and execution. (10:16)

What selling to orthopedic surgeons taught me. (12:06)

Do you know what you need to ask for? (14:02)