Use Content Effectively

Content is not just for marketers anymore. On today’s episode, I’m going to show you how I’ve used content in the past as well as how I’m using it today. I think it’s going to reaffirm your belief and give you a couple of different spins on what you’re already doing.

No, I’m not talking about dropping of your shiny brochures with gatekeepers, or other unintentional leave-behinds. I’m talking about purposeful, thought provoking content with notes for context.

You should be using industry publications to justify that your conversation is worth having. Hopefully, you’re also creating some of your own content to help demonstrate your own expertise.

There are a lot of ways to do this, and I go into more detail in the episode.

Download the 8 Reasons Your Team Isn’t Creating More Opportunities white paper at https://jeffbajorek.com/8reasons

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