So Many Versions of Great with Jen Allen-Knuth

Jen Allen-Knuth heads up community for Lavender.ai, after being Chief Evangelist for Challenger. When I connected with her a year or so ago, we became fast friends, and I knew she’d be an excellent guest for this podcast because of her wisdom, perspective, and witty style.

Follow Jen on LinkedIn https://www.linkedin.com/in/demandjen1/ and earn more about Lavender here: https://www.lavender.ai/

Here’s what Jen and I got into during this episode:

• how she got into sales 

• how she was taken back by the “force of presence” of her mentor

• how a conversation with a prospect changed her entire perspective on what it meant to “be professional”

• how everything changed for Jeff with a client when he stopped making things so stiff and complicated

• fearing loss is no way to win

• how there are so many versions of great in selling

• what it means to Jen to #SellLikeYou

• and much more