Show Me You Know Me with Sam McKenna

Sales Prospecting
Written By Jeff Bajorek

Today, I’ve got the incomparable Samantha McKenna on the show with me to talk about personalization with your outreach. Sam calls it Show Me You Know Me.

So many sales reps get this wrong (despite their best intentions)

Here’s what we dive into:

  • What does it mean to #SMYKM?

  • How long should you spend researching your prospects?

  • Why quality of messages is much more valuable than quantity

  • What fells like #SMYKM but actually isn’t?

Sam is one of the best follows you’ll ever find on LinkedIn. Follow here here, and also check out https://www.samsalesconsulting.com/

Download the 8 Reasons Your Team Isn’t Creating More Opportunities white paper at https://jeffbajorek.com/8reasons

Share this episode and subscribe wherever you get your podcasts, and don’t forget that the show is now on YouTube.

Jeff Bajorek
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