Talking about Practice with Jordana Zeldin

It takes about 10,000 hours of dedicated practice to master a skill.

How often do you actually practice your sales craft?

No, really… I don’t mean the hours you spend at work, and it’s a stretch to even count webinars and podcasts. I mean dedicated practice. Making sales calls, writing email copy, talking shop… That’s the normal stuff that you end up getting credit for.

What about role playing?

What about listening back to your sales call recordings?

What about working with a colleague to intentionally sharpen your skills?

You probably don’t do too much of that. That’s uncomfortable. That’s the kind of thing that makes prospecting look like an attractive alternative!

My guest today on the podcast is Jordana Zeldin. We talk about the benefits of practice (yes, even the scientifically-validated biological benefits of practice) and why you should be regularly dedicating time to honing your craft.

After you’re done listening, you should go and check out The Practice Lab, a space Jordana has created to encourage this kind of skill development so sellers can take the next steps in their careers.

Please subscribe, review, and share this show wherever you get your podcasts.