Begin With the End In Mind

Top salespeople start by thinking about what needs to happen. Most other sellers just start asking for directions.

This is an important umbrella concept to recognize, and that’s what today’s episode of the Rethink The Way You Sell podcast is all about.

Instead of looking for an instruction manual or a paint-by-numbers guide, you must start by identifying the objective and what needs to happen.

Is social selling the best way to reach new prospects? Should I pick up the phone to call? Send an email? 

It’s easy to get wrapped up in the debates, but the answer doesn’t really matter.

Recognize that you need to put yourself in front of someone who doesn’t know you, and get to work. Find out what works for you.

When you don’t create meaningless friction in your day, it becomes much easier to execute on your top priorities. 

When you’re not worried about what others are doing, you can focus on selling like you.

That kind of environment will lead to the best possible sales results, and also the highest amount of personal fulfillment you can get from a sales career.

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