About The Why and the Buy Podcast
Jeff Bajorek and his co-host Christie Walters ask listeners: 1) do you know why your customers buy from you? 2) do you know why you do what you do? and 3) why does it matter? Jeff and Christie connected over a shared notion that success in sales, business, leadership, and life is not about following a prescribed step-by-step process. Instead, it's about perspective. It's about pausing to assess what success looks like and why it's worthwhile to pursue. Then, it's about thoughtfully navigating your way through every unique situation you face. On the podcast, the two share lessons learned from their careers and lives and interview inspiring guests, ranging from salespeople and marketers to authors and entrepreneurs.
About the Hosts
Jeff Bajorek and Christie Walters co-host The Why and the Buy podcast. The two are both enthusiastic sales leaders and Gitomer Certified Advisors. Christie is president of iCore Strategy, where she helps sales teams and individuals achieve success in the midst of day-to-day stresses and demands of running a business. Jeff helps salespeople and companies rethink the way they sell through speaking, training, and his book The Five Fundamentals of Prospecting.