You're Wrong About Your CRM: How to Transform Your CRM from a Management Tool to a Sales Weapon

In this episode of "Rethink the Way You Sell," hosted by Jeff Bajorek, listeners are invited to take a fresh look at Customer Relationship Management (CRM) systems. Jeff delves into the common misconceptions about CRMs, arguing that they are not just management tools but essential sales tools that can help salespeople stay organized and win deals. He shares his personal experience with CRMs, including how a simple Excel spreadsheet became a vital tool in his sales career.

The episode also explores the importance of using CRMs for personal benefit rather than seeing them as a burden imposed by management. Jeff emphasizes the value of taking a step back on a weekly or bi-weekly basis to review opportunities and keep track of ongoing deals. He challenges listeners to rethink their approach to CRMs and recognize their potential as a means to close more deals. Whether you're a seasoned sales professional or just starting in the field, this episode offers a different perspective on CRMs that could transform the way you sell.

Most CRM systems are implemented incorrectly, and it's NOT the system's fault. (1:59)

How a simple CRM systems saved Jeff's sale (7:30)

Your CRM is not just a management tool, it's a sales tool (12:21)