Why Do You Believe in What You Sell?
Why do you believe in your products/services/solutions?
In the last episode I asked you to think about your company, now you’re going to start thinking about the things your company offers.
What problems or issues do they solve?
What kinds of results do they create?
How are they different from your competition?
When you sit quietly and think and write about this, are you inspired? That inspiration is exactly what’s necessary when it comes to performing at your highest levels.
You have a choice in what you sell. Make it something fulfilling to you. This game is just too hard otherwise, and there’s really no reason to do it any other way.
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