What is Your Why?
I missed podcasting. I missed the feeling of getting behind this microphone knowing I've got to do something, knowing I've got to think about something out loud for you to hear. I do most of my very best work, when I'm on the spot, thinking out loud, and behind this microphone.
I wanted to be able to capture that and deliver it to you, and that’s why I’m excited to be launching the Rethink The Way You Sell Podcast.
I've done a lot of work over the years, and I've come up with a lot of ideas. I have failed, quite frankly, to package them in a way that is meaningful for people trying to consume them. That all changes with this project.
This is not a show that is going to drop a new episode every Monday morning. This is a show comprised of mini-seasons, each tackling a different subject matter. When each season is complete and I’m happy with it, it’ll drip out to you twice a week until the next one is ready.
I'm not trying to fly by the seat of my pants, challenge myself to get something out there, and wing it until we get it right. No, I've done that. The project deserves better. You deserve better.
You’re going to hear a lot of brand new material. You’re going to hear clips from other shows I’ve been on, training sessions I’ve done, and from keynotes and other workshops I’ve delivered.
And it’s just the beginning. There will be webinars, downloadable pieces, and courses inside my online community at rethinkthewayyousell.com
This project is intended to be the definitive resource for B2B sales leaders and top performers to help you Rethink The Way You Sell.
That's my trademark. That's my reason. That's my why.
Perhaps you're looking to understand more about what's going on in the sales ecosystem. Maybe you're trying to inspire your team by giving them the context they need to understand how they can perform better.
My career in sales has been a hell of a ride, and I want to bring you along with me. I want to show you what I've learned along the way, I want to tell you about what I'm looking forward to, and I want to give you the context to interpret it all.
In this first season, we’re going to start where I often start with my clients. It’s a series of five questions I developed during my time working with Jeffrey Gitomer, and I call it ‘What Is Your Why?’
Each of the next five episodes is going to dig into one of those questions. You’ll be prompted to stop, think, and journal about your answers. This will really help you to develop a firm foundation in your purpose so you're ready to run through brick walls to sell that solution to help the clients you need to help. Without that firm foundation, everything up from that gets shakier and much more difficult to execute.
The more you put in, the more you’ll get out of the exercise. I’m excited to move forward. Are you with me?
