The Way We Train is Broken

Jason Bay is my guest on the show today, and we’re talking about how sales training is broken.

Sales leaders are not providing direction or doing enough to simplify the processes. In short, they’re not creating a conducive selling environment.

But they’re still leaning on their teams to create massive results.

It’s not just unfair to reps, it’s unfair to the companies these leaders are working for.

How do we train through and around this issue? How do we create that environment to sell? Jason suggest microtraining. Regular practice, drills, and leadership goes a long way, and there’s no reason leaders can’t implement these practices for their teams. It can be done in as little as 5 minutes a day, and with tools you’re probably already using.

You can get more from Jason at https://outboundsquad.com/ or by following him on LinkedIn.

Download the 8 Reasons Your Team Isn’t Creating More Opportunities white paper at https://jeffbajorek.com/8reasons

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