Sales transparency leads to more team trust and better performance

On today’s episode, I’m digging a little deeper into the concept of transparency in sales leadership after last week’s interview with Todd Caponi.

You can have a real short memory if you always tell the truth, and that’s the key to building grounded trusting relationships with everyone on your team. 

When you have trust, you can have real accountability. This is rocket fuel for sales teams. Without it, you just won’t go very far, and you certainly won’t get there quickly.

Another overlooked aspect of transparency is vulnerability. The leader needs to create a safe environment for the team to do its very best work.