Belief and Resistence

Today I want to define three key terms that are going to come into play this season: confidence, belief, and Resistance. 

Confidence and belief are often used interchangeably. The word belief is even used in some definitions of confidence. While I don’t want to argue semantics, I believe (pun fully intended) that there is a major difference. 

Confidence is the feeling that you can trust or rely on something to happen. It’s faith that you will succeed.  

Belief is confidence plus the alignment I’ve talked about on the previous few episodes. It’s not just faith that something will happen, it’s faith that the right thing will happen for the right reasons. It’s like confidence on steroids. 

Why is belief so important? It’s the key to overcoming what Steven Pressfield calls Resistance- a negative form of self-sabotage that will work against us any time we try to move from a lower level to a higher level: ethically, morally, creatively, etc. That negative force is universal, and it keeps us from doing our best work. 

For a seller, Resistance looks like   

• fear of failure  

• fear of success   

• fear of judgment by the LinkedIn Police   

• call reluctance  

• the “Sunday Scaries” 

• a lack of creativity  

• drinking too much

• doom scrolling  

• and so many other things, but you get the point 

Resistance stands between us and success. The bigger the success, the bigger the Resistance. The only way you win that war is by believing that that’s on the other side of the conflict is worth the encounter. 

The pain of the status quo has to be greater than the pain of change. Does that sound familiar? You’ve got a sale to make, and this time, you’re the one buying. 

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If you want to learn more about how I work with teams to put these concepts to work, check out my website at jeffbajorek.com/services Download my latest ebook https://jeffbajorek.com/8reasons