Why Do Sellers Make it so Hard to Buy with Larry Levine and Liz Wendling

Why do some salespeople make it so hard to buy?

My friends Liz Wendling and Larry Levine stop by the show today to discuss when the sales process actually gets in the way of the sale.

It’s really not that hard. 

✧ Do what you say you’re going to do.

✧ Keep processes simple.

✧ Have logical next steps.

Do you realize that you’re training your customers how to do business with you? Are you thinking about the path your relationship is started on?

How likely are they to refer their friends if the buying process is so difficult, even if the solution overdelivers on your promises?

Think about this stuff. Remember you’re trying to create an environment to buy, not just make a sale.

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