Redefine Selling to Suit You

Selling is necessarily not a tangible “thing.” There are so many right ways to do it, that what is wrong for someone might be perfect for someone else.

The sales process is rigid, as I’ve mentioned before. That’s the science of selling.Your sales methods are fluid, and they represent the artistry behind what we do.Art is subjective, therefore so is selling.

I want you to stop trying to follow the rules, and realize that you can make them up.

The very best sellers have bent the definition of selling in a way that suits them. On today’s show, I want to share with you how my definitions of selling have changed over the years, and how it’s allowed me to do my very best work.

My eyes were first opened when I heard Brian Tracy define selling as a transfer of enthusiasm from one party to another. That’s when I first divorced the concept of selling from the idea of money.

I now believe that any time you ask someone to do something, you’ve made a sales call. When they do it, you’ve made a sale, and that makes that person your customer. In this way, every person we interact with is either a customer or a potential customer, and that means that selling is about how we treat people-that’s a much more profound dynamic, isn’t it? It makes a difference.

My goal is to give you permission to define selling in your own way to allow you to do the same. This is the essence of what it means to Rethink The Way YouSell®.