Prospecting - Is It All Just Luck? with Andy Racic

Today’s episode is a replay from the archives of the Deeper Thought podcast.

I sat down with Andy Racic to discuss whether or not prospecting is all about luck. Andy starts by writing about how his mom would pay him for finding four-leaf clovers the yard when he was a kid.

There’s a clear parallel here to prospecting today. Do you really just randomly reach out and hope to get lucky? There has to be more to it than that, right?

Well if you don’t look, you’ll never find any, but you definitely have to manage your expectations around the results of your efforts. It’s also important to pay attention to the process along the way, so you can learn what works well and what doesn’t.

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