Be Persistent, Not a Pest - Frequency, Duration and Creativity in Modern Sales Prospecting

In the latest episode of "Rethink the Way You Sell," host Jeff Bajorek dives deep into the art and science of prospecting. Jeff explains why conventional methods aren't breaking through the noise and capturing the attention of your prospect. He challenges you to rethink your approach to outreach frequency and duration, offering concrete insights into what really works based on industry data.

Watch Jeff and Jason Bay put the "P" in prospecting.

This episode isn't just about numbers; it's about getting creative and making a memorable impression. From "crumpled letters" to sending a Converse All Star sneaker with a note saying "Just trying to get my foot in the door," Jeff explores innovative and bold techniques that go beyond the usual calls and emails. If you've ever felt stuck in your prospecting or simply want to improve your techniques, this episode is packed with advice and methods that will help you stand out in a crowded marketplace.

Frequency: How often should you be reaching out to a prospect? (4:50)

Duration: Time under tensions MATTERS (6:17)

Multichannel creativity WILL make you stand out (8:30)