The Real Reasons your Customers Buy

THE REAL REASONS

They Don’t Buy From You Because…

…you work eighty-hour weeks.

…you’re pretty.

…you wear nice clothes.

…you drive a nice car.

…you never put your phone down.

…you have a really nice website.

…your marketing materials are clever.

…you give great ‘thank you’ gifts around the holidays.

…you paid for the expensive business dinner.

…you have the best product.

They Buy From You Because…

…you pay attention to details that others don’t.

…you make it easy to work with you.

…you have a connection with them.

…your professional reputation is impeccable.

…your customers rave about the value you provide.

you understand what ‘value’ means to them.

…you’re there when they need you with what they need.

…you anticipate the reasons and timing of their needs.

…you come up with creative solutions.

…they’re better off for doing business with you.

If these reasons don’t apply, then they only bought from you because you had the lowest price.  And that means as soon as you don’t, they won’t.  So which list are you focusing on?

Now go out and be great.